These were generalized images of workers or Columbus blue collars, city residents engaged in hard manual labor. Their silhouettes were drawn schematically: the light felt on the faces on the right side, hiding the rest in the shade. Two-thirds of the emblem featured three men wearing construction hats. Capitalized black words were in contrast to the yellow-golden background. Written in bold, sans serif grotesque font “The” was placed above the antique font-scripted “Crew” wordmark. Its wide black bordure was broken by the article “the” at the top. The debut Columbus Crew logo looked like a triangular Norman shield, widely known in the heraldic tradition. The club is managed by the Haslam family and former team doctor Pete Edwards. It was established in 1994 but began playing in 1996 as one of the league’s charter teams. It was initiated by the club’s new owner Anthony Precourt, who intended to modify brand identity in 2013.Ĭolumbus Crew is a professional soccer club from Ohio, a member of Major League Soccer, and a participant in the Eastern Conference. The second logo Columbus Crew was introduced after the 2014 rebranding campaign. He gave the promise to keep the team in the city and construct a new stadium.Įstablished in 1994 in Columbus, Ohio, as one of the ten inaugural Major League Soccer franchises, the Columbus Crew SC has two logos.
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Subsequently, Pete Edwards took full ownership of the club after a deal with Precourt Sports Ventures LLC. On January 1, 2019, the stock control was officially transferred to the Haslam family (the investment group of Dee and Jimmy) and team physician Dr.
Finally, MLS allowed Precourt to start a new franchise in Austin, while Crew SC was still based in Columbus. They referred to the state law preventing sports teams that benefited from public facilities from relocating to another city without preliminary notice. On March 5, 2018, Ohio Attorney General Mike DeWine and the City of Columbus filed a lawsuit against Precourt. On October 17, 2017, Anthony Precourt announced about possible club’s relocation to Austin, Texas, if city officials would not construct a new stadium. The logo Columbus Crew logo was unveiled in the fall of 2014 and debuted during the 2015 MLS campaign. The marketing department brought in Adidas and Whole-Brained to collaborate on designing a new concept.
Only the official colors – black and gold – remained the same. Besides, the rebranding included logo modification. It began to symbolize team spirit and the unity between the players and members of the fan’s sporting community. In this regard, the word “Crew” acquired a new meaning, because the city was no longer associated with the working class.
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